Rolex

The Rolex company, which was founded in 1905 by Hans Wilsdorf, embodies the epitome of luxury and precision in the watch industry. With the introduction of the Oyster in 1926, the first waterproof wristwatch, Rolex made a name for itself that stands worldwide for innovative watchmaking.

About the brand

Rolex

History

Rolex, one of the world's most prestigious luxury watch brands, was founded in London in 1905 by Hans Wilsdorf and his brother-in-law Alfred Davis. Originally known as "Wilsdorf & Davis," the company initially specialized in the manufacture of high-quality watch cases and movements. Three years later, they registered the brand name "Rolex," which was designed to be both easy to pronounce and look attractive on the dials.

In 1908, Hans Wilsdorf moved the company to Geneva, a center of watchmaking. This decision proved to be groundbreaking for the future development of the brand. In 1910, Rolex was the first company in the world to obtain an official chronometer certificate for a wristwatch, setting a new standard in terms of precision and reliability.

In the decades that followed, Rolex launched numerous innovations that revolutionized watchmaking. In 1926, the company developed the first waterproof wristwatch, the "Oyster." This revolutionary invention was impressively demonstrated in 1927 by Mercedes Gleitze, who was wearing a Rolex Oyster, crossing the English Channel.

In 1931, Rolex introduced the "Perpetual" rotor, an automatic self-winding mechanism that is now considered the industry standard. In the 1950s and 1960s, Rolex launched iconic models such as the Submariner, the Daytona and the Day-Date, which were well received by the world of watch enthusiasts as well as professional athletes and explorers.

Today, Rolex stands not only for precision and reliability, but also for prestige and timeless elegance. The brand has earned a firm place in the history of watchmaking through its constant search for perfection and innovation and continues to be a symbol of excellence and luxury.

The founder

Hans Wilsdorf, born on March 22, 1881 in Kulmbach, Germany, was a visionary entrepreneur and the creative mind behind the Rolex brand. From a young age, Wilsdorf showed a remarkable affinity for precision and attention to detail. After the death of his parents, he was sent to boarding school where he received a solid education that laid the foundation for his future endeavors.

In 1905, Wilsdorf founded the company "Wilsdorf & Davis" in London together with his brother-in-law Alfred Davis. Their mission was to produce high-quality wristwatches that were both precise and elegant. Wilsdorf recognized the potential of wristwatches early on, which were still considered inaccurate and unreliable at the time. He set himself the goal of changing this perception.

The introduction of the brand name "Rolex" in 1908 was a strategic move designed to make the brand internationally known. Wilsdorf wanted a name that was easy to pronounce in all languages ​​and that would fit well on watch cases. The company's move to Geneva in 1919, a city with a long tradition in watchmaking, was another milestone in Rolex's history.

Hans Wilsdorf was not only a gifted businessman, but also an innovative thinker. Under his leadership, Rolex developed groundbreaking technologies such as the waterproof Oyster case and the Perpetual Rotor. Wilsdorf had an unerring instinct for what watch enthusiasts and professionals were looking for, and he worked tirelessly to meet those needs.

Wilsdorf married his wife Florence Frances May Crotty, with whom he had a happy marriage. After his wife died in 1944, he founded the Hans Wilsdorf Foundation, which still holds a significant share of Rolex shares and supports various charitable projects.

Hans Wilsdorf died on July 6, 1960, but his legacy lives on in the Rolex brand. His unwavering belief in quality and innovation made Rolex one of the most respected watch brands in the world. His vision and commitment laid the foundations on which Rolex still stands today.

Iconic models

The Cosmograph Daytona "Paul Newman" is not just a watch, but a piece of racing history linked to one of cinema's biggest stars. Its design and functionality have made it popular with collectors and racing drivers alike.

The GMT Master Ref. 1675, known from the film "Apocalypse Now", was originally developed for pilots and is ideal for travelers with its ability to display multiple time zones. The Daytona Ref. 6265 "Unicorn" is characterized by its rarity and is a sought-after collector's item.

The GMT-Master II and the Day-Date are masterpieces of functionality and design, appreciated for both their reliability and their timeless aesthetics. These watches are not only technical milestones, but also stylish companions for the modern wearer.

These models demonstrate how Rolex continually advances the art of watchmaking with innovative design and technical precision.

Frequently Asked Questions

What is the average cost of a Rolex?

Rolex watches vary in price, with entry-level models typically starting at around €5,500. For special editions or particularly sought-after models, prices can rise to over €70,000. In general, the average price for a brand new Rolex is between €6,000 and €11,000, depending on the specific model range and the materials used.

Which Rolex models are suitable for beginners

The Oyster Perpetual and Air King models offer an affordable entry into the world of Rolex watches. They combine classic design with proven Rolex reliability, making them ideal for new collectors. However, the decision should also be based on personal style preferences and budget considerations.

Why are Rolex watches so popular?

Rolex has made a name for itself by producing high-quality, long-lasting watches. The use of the finest materials ensures robustness and precision. The brand only produces a limited number of watches each year, making each Rolex a symbol of exclusivity and status. Rolex watches are also often associated with wealth and luxury, not least because of their visibility on the wrists of many prominent personalities.

Which Rolex models are available under 40mm?

Rolex offers several models that are suitable for wearers who prefer smaller watches. These include the Oyster Perpetual and the Datejust in 36mm and 34mm, as well as the Explorer in 36mm and the Air-King in 34mm. These watches are ideal for those who prefer a more understated, classic style.

Which Rolex watches are the hardest to buy?

Some of Rolex's most coveted models, such as the steel version of the Rolex Daytona and the GMT-Master II "Batman," are particularly difficult to acquire due to their enormous popularity and limited availability. Other difficult-to-find models include the Submariner "Hulk" and "Smurf," as well as the Sky-Dweller.

Which Rolex models have been discontinued recently?

Over time, many Rolex models have been discontinued. The latest announcements of discontinued models were made at Watches and Wonders 2023, including:


  • Daytona Ref. 116500LN, 116503, 116508, 116518LN, 116509, 116519LN, 116505, 116516LN, 116506

  • Sky Dweller Ref. 326933, 326934, 326938, 326238, 326932, 326235

  • Cellini Moonphase Ref. 50535

  • Milgauss Ref.116400GV

How long does it take on average to get a Rolex?

Waiting times for a Rolex can be considerable, typically between two and five years, depending on the model and demand. For particularly rare or sought-after models, the wait time can be even longer, which underlines the exclusivity and desirability factor of these watches.

Will the value of a Rolex increase over time?

Rolex watches are known for their ability to increase in value over time. This increase in value is driven by the principle of supply and demand and average annual increases in value of 5-10%. However, performance varies by model and market trends, making thorough research advisable before investing.

How do you know if a Rolex is real?

At Watchcircle, every Rolex undergoes rigorous testing. Our specialist watchmakers inspect each watch in detail to ensure it is authentic and meets our high standards. Customers can bring their watches to us for authentication and appraisal.

What guarantee does Rolex offer on its watches?

Every new Rolex comes with a five-year manufacturer's warranty valid from the date of purchase. In addition, we offer a separate 12-month warranty on each qualified watch, which is in addition to the existing manufacturer's warranty.

What is the Submariner?

The Rolex Submariner is one of the most famous diving watches in the world, appreciated for its robustness and reliability in extreme conditions. Its elegant and sporty design has made it popular not only among professional divers but also among watch collectors. Popular models include the Rolex Submariner Date and the Rolex Submariner No-Date, both of which are known for their precise timekeeping and excellent readability underwater.

What is the Day Date?

The Rolex Day-Date is a prestigious watch often worn by leaders and celebrities. Its luxurious design and practical combination of day and date display make it a symbol of success and sophisticated style. The Rolex Day-Date 36 and Rolex Day-Date 40 models are particularly popular with those who appreciate a fine balance between tradition and innovation.

What is the GMT Master?

The Rolex GMT-Master was originally designed to meet the needs of pilots and frequent flyers, making it easier to track multiple time zones. Its signature feature is the ability to display multiple time zones simultaneously, making it ideal for global travelers. The Rolex GMT-Master II, and in particular the "Pepsi" model, are highly prized for their functionality and distinctive design.

What is the Daytona?

The Rolex Daytona is an emblematic chronograph watch that is particularly well-respected in the world of motorsports. Its precise timekeeping and distinctive sporty design have made it the preferred choice of racing drivers and watch enthusiasts. Well-known models such as the Rolex Daytona 116500LN and the Rolex Daytona 116508 are not only functional but also stylish accessories.

What is the Explorer?

Designed for its robustness and reliability in challenging environments, the Rolex Explorer is a perfect choice for adventurers and explorers who need a watch that will remain accurate in extreme conditions. The Rolex Explorer I and Rolex Explorer II models are popular with mountaineers and outdoor enthusiasts for their durability and clear legibility.

What is the Datejust?

The Rolex Datejust represents the quintessential versatile and elegant watch. With its timeless design and practical functions such as the date display, it is a favorite for everyday and formal occasions alike. Popular models such as the Rolex Datejust 36 and the Rolex Datejust 41 offer a combination of elegance and functionality that appeals to both men and women.

What is the Yacht-Master?

The Rolex Yacht-Master is a sophisticated watch designed specifically for maritime enthusiasts and sailors. Its nautical-inspired design and robust features make it an ideal choice for water sports and other outdoor activities. The Rolex Yacht-Master 40 and the Rolex Yacht-Master II are well-known models that combine elegance and practicality.

What is the Sea-Dweller?

The Rolex Sea-Dweller is a high-performance diver's watch built for the most demanding underwater missions. With features such as the helium escape valve and unidirectional rotating bezel, it is an indispensable companion for professional divers. The Rolex Sea-Dweller 126600 and Rolex Sea-Dweller 116660 models are characterized by their exceptional water resistance and robustness.

What is the Milgauss?

The Rolex Milgauss is specially designed for scientific professions and is characterized by its unique design with the lightning-shaped second hand and the green sapphire crystal. Popular models such as the Rolex Milgauss "Z-Blue" 116400GV are popular with professionals in high-tech environments and with watch collectors who appreciate the extraordinary.

What is the Sky-Dweller?

The Rolex Sky-Dweller is a complex watch for world travelers and business people who need reliable management of multiple time zones. Its annual calendar and dual time zone function make it a practical choice for frequent flyers. Models such as the Rolex Sky-Dweller 326934 and the Rolex Sky-Dweller 326933 are sought after for their sophisticated functionality and attractive design.

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